Yes, You Can Make Your Brand Look Amazing (Even if You Still Call It ‘The Facebook’)
- Lisa Michele Carpenter
- Oct 8
- 2 min read
🪞 Let’s Get Real — Branding Isn’t Just for 20-Somethings
Branding can feel like a buzzword. You might think you need a $10K design package or to hire a Gen Z with a pink ring light. Nope. What you really need is a brand that feels like you — and makes your dream clients say, “Ooh, I love her vibe.”
Whether you’re just starting your business at 50 or finally upgrading from your old logo, this guide is here to help.
🎨 What Is a Brand, Anyway?
Your brand isn’t just a logo. It’s the feeling people get when they see your stuff, visit your site, or hear your name. It's your personality — in pixels.
A good brand helps you:
Show up confidently online
Stand out from the noise
Build trust fast
Attract people who get you
🛠️ 5 Easy Things You Can Do Right Now to Improve Your Brand
1. Pick a Color Palette You LOVE
Choose 2–3 main colors that make you feel happy and aligned with your business vibe.✅ Try tools like Coolors or Canva’s Color Palette Generator.
💡 Pro Tip: Use one light color, one bold color, and one neutral.
2. Choose 2 Brand Fonts (Max)
No Comic Sans, no stress. Choose one for headings and one for body text.✅ Google Fonts and Canva make this easy!
Examples:
Headings: Playfair Display (bold + elegant)
Body: Poppins or Lato (clean + easy to read)
3. Use Canva Like a Boss
Templates are your best friend. Stick to one or two for your posts, emails, and PDFs — consistency builds trust.
✅ Search Canva: “Instagram Post for Coaches” or “Feminine Branding Template”
4. Create a Simple Mood Board
Gather 6–9 images that capture your brand’s personality: colors, quotes, interiors, patterns, or even your favorite outfit!
✅ Save it as your desktop wallpaper — hello, visual consistency!
5. Make a Brand Folder
Create a folder (Google Drive or Canva) with:
Logo variations
Your brand colors + hex codes
Fonts
A few go-to templatesThis makes showing up online so much easier.
🙋♀️ What If You’re Not “Creative”?
Doesn’t matter. You’re resourceful, and you’ve been designing your life for decades. You just need tools — not talent.
Let me show you how to take the skills you already have and turn them into a brand that feels legit. One that makes you feel proud when you hit “publish.”
💡 Final Thought: Done Is Better Than Perfect
You can tweak your brand later — what matters most is that you start.
Your business deserves to look and feel amazing. Let’s build a brand that says, “This is me — and I mean business.”
🔗 Want Help?
Download my free Brand Board Template in Canva and start playing today!
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