Likes Are Cute, But Emails Pay the Bills - A Beginner’s Guide to Email Marketing That Actually Works

📨 If You’re Only Posting on Social, You’re Building on Rented Land

Let’s say it louder for the women in the back: You don’t own your Instagram account — but you do own your email list.

And if you’ve been hesitating to get started because:

• You don’t know what to say

• You feel like “who would even read this?”

• Or you’re allergic to tech…

Let’s take a deep breath. We’re going to make email easy.

💡 Why You Need an Email List (Yes, Even Now)

Your email list is:

• Your most valuable marketing asset

• A direct line to people who want to hear from you

• Something you can keep building no matter what Zuck does next

While social media comes and goes, your email list is yours forever — and it’s where the money is.

🛠️ What You Actually Need to Start (It’s Less Than You Think)

1. A Freebie (Lead Magnet)

   • Think: checklist, mini-guide, templates, swipe files

   • Bonus if it saves time or gives a quick win

2. An Email Tool

   • Try: HighLevel, MailerLite, Flodesk, or ConvertKit

   • Choose one that feels intuitive (no “tech tears” allowed)

3. A Simple Welcome Sequence

   • Just 3–4 emails to start:

     1. “Here’s your freebie!”

     2. “Here’s a little about me”

     3. “Here’s how I can help you”

     4. “Here’s something to check out / buy / join”

        
        

💌 What Should You Say in Your Emails?

✨ Try this simple email formula:

• Hook: Start with a story, a truth bomb, or a “me too” moment

• Value: Teach one thing, share one tip, or link to a blog post

• Invite: Ask a question, share a link, or invite them to reply

You don’t need to be clever. You just need to be clear — and consistent.

✍️ Subject Line Starters (That Work for Women Like Us)

• “This changed everything for me…”

• “Quick win: Try this today”

• “If I were starting over at 50, I’d do this first”

• “Real talk: I almost gave up (but didn’t)”

  
  

🎯 Start Here If You’re New:

1. Pick a freebie that helps your ideal client with one specific thing

2. Set up a simple opt-in page

3. Write your welcome email (just one for now!)

4. Send your first newsletter next week

Done is better than perfect.

🧡 Final Thought

You don’t need to be a marketing pro to write great emails. You just need your voice, your value, and a reason to show up.

You’re not “too late” to start a list — but you are too wise to keep putting it off. Let’s grow it together.

📥 Free Resource CTA:

Grab my “50 Proven Email Subject Lines” — and never overthink your next send again.

50 Email Subject Lines That Get Opened.pdf

Download PDF • 188KB